Design Thinking – iterative process with focus on the user

The Design Thinking process is iterative. It is divided into four phases to promote innovation with the user in focus. The needs of the users and their environment are determined empathetically (phase 1) and condensed into a solvable problem (phase 2). Subsequently, as many solution ideas as possible are sought and evaluated (phase 3) and further developed into the final solution with rapid prototyping and user tests (phase 4).

Design Thinking at QUO

QUO uses Design Thinking methods as a culture and mindset in the innovation process. For this reason we put on the user glasses and guide you through the four phases to an unexpected and user-optimized solution.

Empathy Phase (Phase 1):

QUO first develops for you a deep insight into the needs of your users and their environment. In addition, we provide you with a broad overview of how a product or service is used, who needs it and where. Finally, we try to capture the view of the user. Context analyses provide information about the environment, trend analyses and possible paths to future trends. This data forms the basis of the user-centered development as we maintain it at QUO.

Definition phase (Phase 2):

QUO structures and evaluates the findings. We extract typical user groups (e.g. personas) and their specific needs. Basically, the result of the definition phase is the problem definition, which concentrates the users’ needs on the essential.

Idea phase (phase 3):

QUO guides you through the idea search. The goal is to collect as many possible solutions as possible, at the moment without paying attention to the feasibility. We involve you with your expertise. Depending on the problem, we even involve external experts. In a second step, we analyse and group the ideas and prioritise them according to criteria that are central to you (e.g. feasibility, brand fit, development time, degree of innovation).

Design Thinking Prototyping and Test Phase (Phase 4):

From the mountain of ideas we finally select with you those which promise the most success. As quickly as possible, we now build the first, mostly primitive prototype and test it with real users, regardless of the possible errors. What is important to us is what the user experiences. This feedback flows back into the improvement of the next prototype construction until the optimal solution is found. You as a customer benefit from the fact that your new product or service is already user-tested and still meets the basic requirements.

You too can benefit from our extensive experience in this area and book a Design Thinking Workshop tailored to your needs today. Contact us for a non-binding consultation by phone on 044 307 40 60 or by email: