Break through complexity
Human-centred innovation focuses on the needs, requirements and individual influences of the people we design for.
In this service we develop the foundations to address user satisfaction, accessibility and sustainability. In an iterative process, we test concepts at an early stage, obtain feedback from relevant stakeholders and can thus gradually improve them. In this way, we reduce risk, shorten the development time and create experiences that leave lasting enthusiasm.
Workshops |
Design Thinking |
User Journey |
Use Scenarios |
User Personas |
Context Analysis |
Stakeholder Analysis |
Interviews |
Qualitative Surveys |
Quantitative Surveys |
User Requirements |
User Needs |
Usability Testing |
User Studies |
PCA Task Analysis |
Co-Creation Sessions |
Validation |
Human Factors Studies (HFS) |
User Safari |
Jobs-to-be-done (JTBD) |
UI / UX Design |
(Experience) Prototyping |
Desktop Research |
Ideation |
Trystorming |
Brainstorming |
Branding |
Regulatory Requirements |
Testing |
Design Briefing |
Trend Scouting |
Target Group Analysis |
Positioning |
Product Validation |
Strategic Product Management |
Strategic Development |
Circular Design |
Communication |
Future Trends |
Risk Assessment |
Value Proposition |
SWOT - Analysis
We develop, test and refine potential solutions based on the findings of the other design services.
In interdisciplinary teams, we draw on our wealth of experience across multiple industries to develop holistic solutions for a sustainable future - from the ideal product concept vision to the proof of concept.
Workshops |
Design Thinking |
User Journey |
Context Analysis |
Validation |
(Experience) Prototyping |
Desktop Research |
Ideation |
Trystorming |
Brainstorming |
Industrial Design |
Branding |
Technology Scouting |
Regulatory Requirements |
System Requirements |
System Architecture |
Product Architecture |
FEM |
CFD |
Design for manufacturing and assembly (DFMA) |
System Features |
Product Development |
Product Requirements |
Feasibility Studies |
Testing |
Design Briefing |
Proof of Concept |
Trend Scouting |
Benchmark Analysis |
Patent Filing |
IP Landscaping |
Freedom to Operate Analysis (FTO) |
USPs |
Positioning |
Product Validation |
Strategic Product Management |
Strategic Development |
Circular Design |
Communication |
Future Trends |
Risk Assessment |
Value Proposition |
Product Proposition |
Competitor Analysis |
Business Plans |
Manufacturing Cost Analysis |
SWOT - Analysis
In Service Design, we create client- and market-driven services that increase client loyalty through additional service processes and offerings.
We focus on defining the interfaces of the systems involved in a service, looking at company-wide services or from the holistic perspective of the ecosystem. This allows us to develop client- and market-oriented services that provide a consistent and comprehensive experience.
Workshops |
Design Thinking |
User Journey |
Context Analysis |
Validation |
(Experience) Prototyping |
Desktop Research |
Ideation |
Trystorming |
Brainstorming |
Branding |
Regulatory Requirements |
Testing |
Design Briefing |
Service Blueprinting |
Partner Scouting |
Trend Scouting |
Benchmark Analysis |
Patent Filing |
IP Landscaping |
Freedom to Operate Analysis (FTO) |
USPs |
Positioning |
Product Validation |
Strategic Product Management |
Strategic Development |
Circular Design |
Communication |
Future Trends |
Risk Assessment |
Value Proposition |
Service Proposition |
Competitor Analysis |
Business Plans |
SWOT - Analysis
We examine economic aspects, the competitive environment and identify the framework conditions through market analyses. This enables us to develop new products, services, processes, technologies or business models.
Business design comprises the entrepreneurial perspective, which includes marketability and profitability. This leads to innovations that are thought out from an entrepreneurial point of view, thus avoiding adverse economic decisions at an early stage.
Workshops |
Design Thinking |
User Journey |
Context Analysis |
Validation |
(Experience) Prototyping |
Desktop Research |
Ideation |
Brainstorming |
Branding |
Regulatory Requirements |
Testing |
Design Briefing |
Partner Scouting |
Trend Scouting |
Benchmark Analysis |
Target Group Analysis |
Target Market Analysis |
Business Cases |
Patent Filing |
IP Landscaping |
Freedom to Operate Analysis (FTO) |
USPs |
Positioning |
Market Requirements |
Product Validation |
Strategic Product Management |
Strategic Development |
Circular Design |
Communication |
Future Trends |
Market Needs |
Competitive Landscape |
Risk Assessment |
Business Model Canvas |
Corporate Strategy |
Market Investigation |
Value Proposition |
Product Proposition |
Competitor Analysis |
Business Plans |
Business Models |
Manufacturing Cost Analysis |
SWOT - Analysis